Brands Walk A Marketing Tightrope Over Political Chasms
How do you win when marketing in the face of contentious political issues?
It may not be possible.
Politics and public policy are, or should be, fascinating topics because we all live with their consequences. My approach is more an analytic uncovering rather than a focus on who's ahead in the race. As for personal politics, mine are complex and not easily set into one ideological tent or another. Reporting and analysis should sit on observation, documents, and, always, following the money.