Tuesday, June 12, 2007

No Joy In Bookstoresville For Harry Potter Won't Strike Out

Book stores are braced for the waves of people who will be pouring through the doors to pick up a copy of the final book in the Harry Potter series. But they're not smiling. According to Reuters, competitive pressure has driven down what sellers can get for the volume to such low levels that many will make hardly anything from it. And I have a funny feeling that most people aren't picking up a second book to go along with it. It brings to mind the old business saying: We'll lose a little on each sale but hope to make it up in volume. But then, you never do make it up.

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