Books Big with Former Soviet Bloc Countries
BusinessWeek had an article about the success that German publisher Bertelsmann has had in Ukraine and other former Soviet bloc members. In fact, print is big in many parts of the developing world. Given that many people in these countries haven't the prosperity of economically developed western nations, I'm guessing that not needing an investment in a computer and Internet connection helps magnify the relative low cost of the book offerings. And since they're reading so much, it makes you wonder which nations are the really developed ones after all.Labels: Bertlesmann, bloc, books, Soviet, Ukraine
posted by Erik Sherman @ 4:23 AM
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