Wednesday, November 28, 2007

 

Tales of Two Drinks

The New York Times has two drink-related articles - one on people trying to position bottled water as something that can make the world a better place, and a second one on bourbon.

Regarding the first, oh, please, give me a break. Yes, water can taste noticeably different depending on the source, and, yes, it's an amazing substance, but why must everything become an earth-shattering marketing tool? Please, let the water be water, and let people enjoy it. How about a freeze on the hype?

The bourbon article I found interesting, though the initial web home page description got me frowning: "Complexity and elegance are qualities that have rarely been associated with bourbon." But getting into Eric Asimov's article was more telling - that bourbon had sat in the "unpretentious" brand category, and so couldn't underscore complexity. But things have changed, and now you can have a glass of a good bourbon without feeling the need to dress down and wear a pair of sunglasses. A tasting panel went through a number and has some recommendations - I can personally vouch for Elijah Craig.

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Monday, September 17, 2007

 

Strange News from the Food Front (9/17/07)

A weekly round-up of food and drink oddities:

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