Wednesday, September 19, 2007

 

Review and Opinion: DiGiorno Ultimate Pizzas

A PR person for DiGiorno pizzas - which is a brand of Kraft - send a press release about the new Ultimate line of pizzas, comparing it as superior to chocolate and hugs. I won't get into the hugs debate, but better than chocolate? I wanted to try it, so they sent a DiGiorno Ultimate Supreme (pizza with sausage, pepperoni, mushrooms, red onion, and green and red pepper). The advance instructions said put it into the freezer when it arrived - and when it did, it had defrosted. By the time it eventually came out of the freezer, it had a hard curve in it.

But out it came for a family dinner, and I picked up a DiGiorno Ultimate Four Cheese (mozzarella, fontina, Reggiano Parmesan, and mild brick, whatever the latter is), as one pie didn't seem like it was going to be enough for five people.

After tasting both, I can safely say that chocolate - and hugs - are safe. The pizzas were adequate, but neither reached the level of pizzeria pie, let alone what you can do with homemade. At the market I went to, the cheese pizza was something like $7. I don't have the box, but am pretty sure that the pizza was maybe 12 inches across. Even though I wrote the Complete Idiot's Guide to Pizza and Panini, I don't consider myself a pizza snob and have often eaten frozen pies. But if you've got access to a good pizzeria, or don't mind rolling your sleeves up at home, I'd say give the DiGiorno Ultimate a pass unless you want to keep an emergency pie in the freezer.

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