Sunday, May 06, 2007

 

Martha Stewart to Lend Name to Foods at Costco

Domestic diva and sharp businesswoman Martha Stewart is going to deliver "good things" to the masses by lending her name to Costco. The warehouse retailer will put her image on fresh and frozen foods. As the New York Times article notes, the company had a first quarter loss evne larger than the same time last year. Revenues went up, but so did spending to launch Blueprint and to renovate the company web site. What's coming from Martha's kitchen? No one is saying, yet, but I'm betting that it comes with a built in clock and that it nags you if you are late to put it on the stove.

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