Thursday, October 23, 2008
What's the Dollar Value of McDonald's Dollar Menu?
There's something odd going on at McDonald's. According to Bloomberg News, the company saw higher profits in the third quarter and attributed them to items from the dollar menu and specialty coffees. However, it was only back in July that McDonald's warned of coming changes in the dollar menu by next year because of rising costs, and back then attributed its profit growth to breakfast biscuits, chicken sandwiches, and drinks. Does that mean that there won't be changes in the dollar menu as those double cheeseburgers, which summer rumors suggested would be maybe dropping one of the pieces of cheese because of the cost, are supposedly what have been helping to fuel the economic success?
Labels: fast food, finance, McDonald's
