Flash in the Pan

Sometimes a name says nothing. In the case of Hershey's Bliss, I tried the dark, milk, and milk with "meltaway" center. Disclosure up front: milk chocolate is, in general, an abomination. Now that I've got that out of the way, here's the PR claim:

Hershey's Bliss Chocolate is specially crafted to ensure that every detail contributes to the overall chocolate experience. The slight domed shape of the individual square fits the mouth perfectly allowing the chocolate to melt evenly cascading rich, creamy chocolate notes across the tongue. The finish is satisfying and sophisticated, a lasting reward.

For the effective translation, yes, they are small pieces and, yes, they are square with a rounded top. But the chocolate is pretty boring - not bad enough to deserve blistering, but falling far short of bliss. The dark didn't have the bite and depth you might expect for a fine chocolate, and even the milk was dull. Even though the company is "targeting female chocolate lovers," I doubt that a sudden gender change by human hand or divine intervention would change my impression. Although they're holding some promotion that involves a claimed 10,000 home chocolate parties the weekend of April 25, I'd suggest staying in your own home with a good bar of chocolate, instead. You could even cut it up into smaller pieces.

Labels: chocolate, opinion, product, review