Tuesday, April 29, 2008
Chocolate and Gum Become One
Mars, the major US chocolate force that isn't named Hershey, is buying over a century of chewing gum independence called Wrigley, which is apparently the world's largest purveyor of jaw exercise. (Financial Times story is here.) Actually, it's a combination of Mars, which will own 81 percent, and Berkshire Hathaway, otherwise known as Warren Buffet. At $23 billion, that has to be a record for an expensive pack of gum.
