Thursday, March 13, 2008
Since When Did Water Need to Become a Diet Drink?
The other day I caught a commercial for one of the flavored water brands - Propel, I think. It started with indicating all the exercise that various characters would have to do to burn off the calories in their "water" drinks. Then it proudly announced that the advertised brand had only 25 calories per bottle. "Twenty-five calories?" asked an impressed and impossibly fit person.
Twenty-five calories in a bottle of water? And that's supposed to be impressive? There are no calories in water, so if the bottle from which you drink puts something into your body that needs working off, you're not drinking water. You're drinking a sweetened concoction, probably a variation on soda, except with some collection of vitamins or minerals replacing the carbonation.
Clearly, regular water isn't enough for people. If we as a society are so far gone as to need to find low-cal water, then the barbarians can't be far away.
Twenty-five calories in a bottle of water? And that's supposed to be impressive? There are no calories in water, so if the bottle from which you drink puts something into your body that needs working off, you're not drinking water. You're drinking a sweetened concoction, probably a variation on soda, except with some collection of vitamins or minerals replacing the carbonation.
Clearly, regular water isn't enough for people. If we as a society are so far gone as to need to find low-cal water, then the barbarians can't be far away.
