Saturday, May 12, 2007
Zagat Jumps the Shark on Fast Food
There is a term called jumping the shark. A reference to a particularly low moment in the 1980s sit com Happy Days when the character Fonzie (Henry Winkler) wrestles a shark, it's when you know that something will be all downhill from then. Well, I think Zagat Survey has jumped the shark, or at least started nibbling on it, as it is now rating fast food chains. Here's a graph from the New York Business story:
“Not all fast-food restaurants are created equal – nor were they meant to be,” said Zagat Survey Chief Executive Tim Zagat, in a statement.Thanks for the insight and, yes, I will take fries with that.
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Erik,
A couiple of years back Zagat did a guide to music, in the same style they use for reaturant reviews. I had to review that and well, let's just say they lost me then. A method that does not work at all applied to writing about music, and if no one at Zagat could see how bad the end result turned out to be, not only in quality evaluation but ijn just plain intelligbility...well.
A couiple of years back Zagat did a guide to music, in the same style they use for reaturant reviews. I had to review that and well, let's just say they lost me then. A method that does not work at all applied to writing about music, and if no one at Zagat could see how bad the end result turned out to be, not only in quality evaluation but ijn just plain intelligbility...well.
I don't do chains, especiall fast-food chains, so I don't really care what Zagat's "surveyors" feel about these places. I was more intrigued by the food-snobby Zagateers getting cozy w/ the mass-market "Today Show" crowd. TV exposure counts for a lot. I blogged it too, at http://culinary-colorado.blogspot.com/2007/05/zagat-rates-fast-fooderies.html .
(And thanks for re-establishing your comment capabilities.)
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(And thanks for re-establishing your comment capabilities.)
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