Friday, March 16, 2007
Häagen-Daz Answers Questions About New Flavor Someone Else Developed
In a post yesterday I mentioned a Slashfood post that Häagen-Daz had used a flavor idea from a contestant in a contest it ran. Apparently there was no credit to the individual on the web site or ice cream packaging. I emailed the company's PR contact and asked if there was compensation beyond what the contest offered and if they had acknowledged the person's contribution. Here's the official company answer:
In other words, nope, no public word and she got something, though who knows what. I still think that a thanks on the ice cream containers would have been a nice gesture - and I suspect the creator of the flavor would have been even more "thrilled.""The acknowledgement was made to the Toasted Coconut Sesame Brittle creator herself, who is thrilled that we have introduced her flavor and with its execution. The compensation that we have made to the creator is beyond what was specified in the contest rules, as the rules specified that only the winning flavor's creator would be compensated."
