Thursday, February 22, 2007

 

New York Restauranteur Runs Ad Slamming Critic

From the bite-the-hand-that-slaps-you department, New York City restauranteur Jeffrey Chodorow yesterday took an ad in the New York Times, complaining about the paper's lead food critic Frank Bruni. Mr. Bruni had in no uncertain terms smacked about the Kobe Club, a new venture by Mr. Chodorow. Here's one of the review's lines:

Unsurprisingly, it’s the work of the restaurateur and gimmick maestro Jeffrey Chodorow, who scored big in years past with China Grill and Asia de Cuba but hasn’t had as much local success of late.

Ouch.

It's not unusual for restaurant owners to get angry with critics. In fact, I wrote about an Irish newspaper losing a defamation lawsuit over a bad review. Not that many take out expensive ads in a national newspaper to present their own raspberries, but Chodorow must have felt piqued. As reported by the AP, the ad said in part:

Your readers would not expect your drama critic to have no background in drama or your architecture critic to not be an architect."

At least the ad had to be cheaper than the Irish restaurant owner's lawyer, even considering the dollar-pound exchange rate. So what's the next step in the critic wars? Spatulas at 20 paces?
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