An
article on gather.com notes that Amazon.com is reducing the number of visible customer reviews of books. Only three reviews will appear on the page with the book, and those will be the ones voted "most helpful" by others. New reviews will head right to a link page with all the reviews. So book sales are going to be heavily influenced by three reviewer voices per title.
I know that at times I've used Amazon I look at the reviews, see if there's a pattern, and then jump to other reviews if there seems to be some real disagreement. But three reviews? Hardly seems enough opinion - which is really pretty amusing, given how often in other areas I find myself heavily influenced by a single "professional" reviewer, who might know less than I do.
Labels: Amazon.com, book review, books, readers, reviews