En Words

A place to talk about words - whether from books, stories, magazines, brochures, or matchbook covers.

Thursday, July 24, 2008

Television News Product Placement

It's the end of the journalistic world as we've known it: a Las Vegas television station, owned by Meredith, is taking money from McDonalds to display two cups of iced coffee, logos squarely facing the camera.
The arrangement does raise questions about potential conflicts between the intended message and news content. The ad agency that arranged the promotion said the coffee cups would most likely be whisked away if KVVU chooses to report a negative story about McDonald’s.

“If there were a story going up, let’s say, God forbid, about a McDonald’s food illness outbreak or something negative about McDonald’s, I would expect that the station would absolutely give us the opportunity to pull our product off set,” said Brent Williams, account supervisor at Karsh/Hagan, the advertising agency that arranged the deal between McDonald’s and KVVU.
The station claims that it will continue to report about McDonald's, removing the cups if there is a negative story, just as it would remove a commercial spot. But the problem here is that the advertising is no longer contained to identifiable segments. Product placement works on the theory of an implied endorsement by the people who are in the program in question. This is the line between sponsorship and ownership. I wonder if the contract with the station called for a payment of 30 pieces of silver. Probably not - the going rate for integrity is somewhat higher these days.

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Monday, March 03, 2008

Newsweek's Evan Thomas on Press Objectivity

I find it a partial relief when a major journalistic figure like Evan Thomas of Newsweek decides to say that the press has biases. It's like hearing a small town politician admit that the water seeping up from the ground really is a broken water main, and not excess condensation. Unfortunately, Thomas takes some what might seem the most palatable and understandable prejudices as the only ones. He rattles off what the mainstream media's realprejudices are:
The mainstream media (the "MSM" the bloggers love to rail against) are prejudiced, but not ideologically. The press's real bias is for conflict. Editors, even ones who marched in antiwar demonstrations during the Vietnam era, have a weakness for war, the ultimate conflict. Inveterate gossips and snoops, journalists also share a yen for scandal, preferably sexual. But mostly they are looking for narratives that reveal something of character. It is the human drama that most compels our attention.
I won't argue that the media does have these biases. They're part of story structure, and so the stock in trade of the working reporter. Do you think a gardener would be disinterested in an interesting plant?

But to claim these as the only prejudices is laughable. Look at the following passage from his own article:
Politicians have long known how to go over the heads of the press to the public. Had the voting franchise been restricted to reporters, neither Richard Nixon nor Ronald Reagan would have been elected president. Much of the Fourth Estate regarded Nixon as a thinly packaged autocrat, Reagan as a dumb nuclear cowboy. Both presidents were re-elected in landslides.
Thinly packaged autocrat and dumb nuclear cowboy? That's not weakness for war, gossip, or character-revealing narrative. That's unbiased prejudice toward people with a political or intellectual bent for which you don't care. I remember one editor at a major publication turning down a story idea that involved people who went target shooting in costume because "I don't really like guns."

How about the support of JFK in the 60s? He was glamorous, witty, attractive, charismatic - and he liked the press. There's another form of press bias: they want to be around the people who seem to reflect the impression they want to exude. In other words, these are people who often are suckers for flattery and blandishments. He addresses this slightly, but unsatisfactorily at the end of the article:
It is true that reporters are susceptible to flash and charm; like most cynics, they are romantics in disguise. JFK and the early Bill Clinton were bound to get better press than insecure Richard Nixon or earnest Al Gore (who for some reason hides a raucous sense of humor). Right now, Obama and John McCain are popular with reporters. But if the usual laws of press physics apply, the media will turn on both men before Election Day. The blogs and the talk-show hosts will rant. The voters will take it all in (or not). And then make up their own minds.
Yup, I'm sure the press will turn just like it did with JFK ... oh, wait, it didn't, really.

Another form of bias is when the journalistic community largely becomes slaves to social fashion. Thomas essentially notes this, without calling it a form of bias, when he recounts some of the ping-pong back and forth between toady and antagonist, the reporting about WMDs and Iraq being a collective nadir.

In other words, there is tremendous bias in the media, because the media is made up of fallible people. To address the issue is important for journalists, but to try to package it in a form that doesn't taste bad is to continue the worst bias of all: that of a warped self-image.

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Saturday, March 01, 2008

Bush Aide Resigns After Admitting Plagiarism

An aide to President George W. Bush, "responsible for outreach to conservative and Christian groups," as the Washington Post noted, resigned after admitting that he had plagiarized the work of others in a newspaper column he wrote on a regular basis for his hometown newspaper, the Fort Wayne News-Sentinel. According to the story:
On its Web site Friday, the newspaper said 20 of 38 Goeglein columns between 2000 and 2008 contained "portions copied from other sources without attribution." News-Sentinel Editor Kerry Hubartt said Goeglein had written 80 or 90 columns for the newspaper in a relationship that began more than 20 years ago.

On its Web site Friday, the newspaper said 20 of 38 Goeglein columns between 2000 and 2008 contained "portions copied from other sources without attribution." News-Sentinel Editor Kerry Hubartt said Goeglein had written 80 or 90 columns for the newspaper in a relationship that began more than 20 years ago.
What was finally noticed by blogger Nancy Nall was material he had lifted from former Dartmouth professor Jeffrey L. Hart. What gave him away to Nall was mentioning a Dartmouth professor, Eugene Rosenstock-Hussey, in a column about education:
Now, I’m sure Tim’s spare brain space isn’t cluttered, as mine is, with “American Idol,” the internet and what’s-for-dinner concerns. Certainly string quartets waft through his paneled study, where he reads and thinks under the mounted ibex head, far from the vulgar buzz of pop culture. Surely he can acquaint himself with notable professors of philosophy at Dartmouth while I watch the Oscars. But this name was so goofy, just for the hell of it, I Googled it. And look what I found.
She shows the evidence. According to the Post story:
Peter Wehner, a former Bush aide, said Goeglein was regarded as "a person of sterling character" who was Bush's "eyes and ears" in the conservative world. "It is an important job, and he really developed a bond of trust with the conservative world," Wehner said.
Ah, there's the problem - he focused on family values, not professional ethics.

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