Book Launch 2.0

This post's title is actually the title of a Youtube video by author Dennis Cass about the pain of an author trying to promote a book in a Web 2.0 world. It's very funny in a low-key way, and I'm tempted to buy his book as a show of support. Actually, if I were really with it online, I'd probably find a way to download the book for free, helping to make all his marketing work for naught. No wonder writers drink.