Maxim Reviews Album Sound Unheard

Folio, the trade publication of the magazine business, has an interesting story about Maxim reviewing a Black Crowes album without having the CD available to them. The group's blog has a fairly scathing posting, including the following:

Case in point: the “review” of Warpaint--the new album by THE BLACK CROWES--in the March issue of Maxim magazine. The writer--who has not heard the album since advance CDs were not made available--wrote what appears to be a disparaging assessment anyway, citing “it hasn’t left Chris Robinson and the gang much room for growth.”

Incredulously, the magazine gave the album a two and a half star rating--although neither the writer nor the editor could have heard more than one song (the single “Goodbye Daughters of the Revolution”).

When approached for an explanation, the magazine described the review as “an educated guess preview.” Huh?

If this is accurate, and I have no reason to disbelieve it, then "Huh?" is fairly mild. Dylan Stableford eventually got a comment from Maxim:

An apology from Maxim editorial director Jim Kaminsky: "It is Maxim's editorial policy to assign star ratings only to those albums that have been heard in their entirety. Unfortunately, that policy was not followed in the March 2008 issue of our magazine and we apologize to our readers."

Heard in their entirety? So, now I'm wondering if they heard anything at all. Granted, rating a CD without hearing the whole thing seems ridiculous, but are the magazine's comments completely unwarranted if they had a few sample songs from the group, particularly as you'd think performers would put their best crow's foot forward, so to speak, in a case like this.