En Words

A place to talk about words - whether from books, stories, magazines, brochures, or matchbook covers.

Monday, July 02, 2007

Google Ready to Help Corporations Battle Negative Press

Thanks to a Slashdot.org reader for noticing this blog entry from "Google's Health Advertising Team." It discusses the Michael Moore movie Sicko as an entry into discussing how to use Google to counter the force of negative public attention:
We can place text ads, video ads, and rich media ads in paid search results or in relevant websites within our ever-expanding content network. Whatever the problem, Google can act as a platform for educating the public and promoting your message. We help you connect your company’s assets while helping users find the information they seek.
In other words, we can help you try to keep people from noticing what it is that you're doing wrong. Personally I'd say that for a company to try to pretend that it's not doing something wrong is an evil act. Google's corporate code of conduct says that its "informal corporate motto is 'Don't be evil.'" But they never said anything about advertising it.

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