Magazine Closed Down After One Week

The BBC reported that a British magazine, Popworld Pulp, tanked a week after the first issue was released. The Popworld part of the name came from the branding of a television show on Channel 4, a British public service channel. Hopefully the program is better loved than the magazine, which only managed to sell 9,000 copies out of 130,000 printed. According to someone from the publisher, "The magazine has bombed in a way nobody connected with it could ever have envisaged." You think? Here's a bit more:

Mr Styles said: "Every piece of research we did, every dummy we created and the concept in all its forms was fantastically received from first to last.

"The industry wanted it, the news trade wanted it, the market was there according to every group we asked - but come the acid test the readers were absent."

Oh, right, I knew we had forgotten something.