Some Airlines Try To Force Better Profits
The miserably full flights of 2007 might seem like a good reason for airlines to roll out a few more planes and ease the crowding.If competition and their own operational models are combining with higher fuel prices to cause problems, I'd suggest that trying to improve margins by making customers even more misery is probably the wrong strategy. Why not go the opposite way - raise prices by 15 to 20 percent for a class of flight that restores comfort and pleasure to the experience? It's a lot easier to get more money when people are motivated by their self interest to do business with you. The result would be a true, not artificial, seat shortage.
But passengers should expect just the opposite: some big airlines are planning to reduce domestic capacity in 2008 with the hope of driving fares higher to offset rising fuel costs. Barring a recession that reduces demand for air travel, travelers can expect flying to be more crowded and more expensive than it was in 2007.
Labels: marketing, strategy, translation



