The Financial Times has a story today about a
report from executive search firm Heidrick & Struggles:
Chief executives of large US companies have far less international experience than their UK counterparts, a sign of corporate America’s struggle to balance the lure of globalisation with the needs of its large domestic market, new research will reveal on Tuesday.
According to the study, only a third of US CEOs at Fortune 100 companies have lived or worked abroad for at least a year, compared to 67 percent of chief executives at the FTSE 100.
I find it interesting that with such an emphasis on globalization, so few US firms have international experience in their CEOs. Some in the US, including Intel's chairman, Craig Barrett, say that visiting markets can be enough. Excuse me, but that seems like arguing that someone experienced in a service business can understand a manufacturing corporation by visiting some factories. Granted, companies often find it useful to recruit people with backgrounds in industries different from that of the company, but it then takes a pretty long time to get up to speed, and that is with having all the information and in-house experts at hand.
There have been so many glaring errors that US companies have displayed when doing business overseas that you'd have to wonder why anyone would think that visits would be enough. That doesn't let you understand the dynamics of other cultures, business atmospheres, or political systems. No, you won't gain experience in all the places that you'd ideally want as CEO, but at least you'd have had your nose rubbed in the typically problems that will occur when doing cross-cultural business, and you'd hopefully have learned some of the principles that help you navigate the waters.
In the past I've interviewed Steen Kante, the former US head of IKEA during its heady growth years in the 1990s. "There were probably no land mines we could step on that we didn’t step on," he said. They made mistakes in a host of ways - not realizing that American cars, larger than European counterparts, didn't have to get a chair in a box, and that they didn't want to deal with the assembly. European beds were smaller and wouldn’t fit into existing American frames, so consumers here assumed that IKEA wanted to force the sales of new mattresses and box springs. "You’ve got to understand how the consumer thinks and adjust to them," Kanter said. "It took IKEA years. But when we finally got it, we got it." That was with someone living in the US.
Yet, if you asked American executives whether European counterparts could come in and start effectively operating in the US, I suspect they'd laugh. You have to know the market, the culture, the economic structure, the government ... all the same things you need to know when operating overseas. To be fair, the article, and study, I guess, suggests that Americans are concerned that they will be overlooked if out of sight for a significant period of time. The American market is also so large that it does take significant attention. But over time, I wonder if companies will come to see the need for overseas experience - and will that put US managerial jobs in jeopardy of "outsourcing," after a fashion.
Something that did surprise me was that American companies did far better than European counterparts in succession planning, with 86 percent of the Fortune 100 CEOs being promoted from within. There wasn't a number available for the percentage at the FTSE 100.
Labels: CEO, international, management