Wal-Mart Changes Logo

As the Wall Street Journal noted, Wal-Mart is about to change its logo. "The new logo has white letters on an orange background followed by a white starburst, and the store's name will appear as one word: Walmart. "

Have you thought about what it will cost the company? New bags, new broadcast and print ads, new collateral, web site changes - literally, any and every thing that had the logo on will have to be changed. At least none of us who write about business will have to remember the old spelling. We'll just have to learn and remember the new one. It'll be worse than remembering to change the year on checks after January 1.