Smaller Packages, Better Environment, Bigger Profits

In a New York Times article, reporter Claudia Deutsch writes about a growing trend of manufacturers to cut the amount of packaging they use. That way they get to be "greener" while making more green.

It's a complex problem, because sometimes one solution causes problems farther down the line, or the new packaging might not protect the products in transit. But the important point, I think, is that environmental concerns and profits are linked in the long run. When companies think broadly enough, they can find solutions that satisfy most every constituent and need in their ecological ecosystems. Such examples of real business thinking in action are like breaths of fresh air. No wonder.