Qwest Gets Caught Tilting Survey Results in Ad

Telecom carrier Qwest decided to run a comparative ad, showing how people "preferred" its broadband service to that of rival Comcast. But there are good reasons never to base a marketing campaign on shaky numbers: you could get caught. That's exactly what happened to Qwest in this Rocky Mountain News article, from organizing response segments to make themselves look good to trying to ignore a margin of error high enough to call all the results into question.