Viacom Drives for Online Ads

A New York Times story discusses how much attention Viacom is putting into online video advertising. Aside from the silliness in which some companies indulge when trying to sell their services (like a Viacom ad sales rep doing a rap at the company's annual ad presentation), it's sobering to think how quickly online advertising has been taking off. Viacom and other media companies have little choice. Missing online would be like a retail chain insisting on standalone locations and spurning malls. Companies have to go where the people are.