Dunkin Donuts Edges Out Starbucks for Brand Leadership

Forbes among others reported that Dunkin Donuts had gained a brand edge on Starbucks. Forget about seeing this as a Starbucks or coffee story. In a microcosm you can see a problem for many companies. Nothing wrong with profits, but when you pursue them at the expense of who and what you are, you'll eventually reach a point where customers grow tired of you. Here's a link to a blog from the founder of brand research firm Brand Keys, which did the research showing the change in brand power between the two coffee sellers.