Using Sweepstakes in Your Marketing

I've worked on just enough sweepstakes promotions in the past to know they're a pain in the rear. But recently a colleague, Rachel Weingarten, had posted something on a writers' board about having run a contest to promote her own book. Rachel, a marketing and PR pro, got a lot of inquiries from writers who wanted to do the same. She realized that many probably didn't appreciate the legal requirements. Here's a blog post she put together at my request about some of these considerations.