Analyze the Web Site Before Paying the Ad Money
- # 1 Literary Newsletters Website out of 1,770,000 (GOOGLE)
- # 3 Newsletter Website search out of 90,200,000 (GOOGLE)
- # 9 Author Interview Search out of 4,000,000 (GOOGLE)
A full personal interview page at Pageonelit.com PageoneLit.com and AuthorsPressReleases.com with your photo, bio, book summary, short book review, etc...This is a one time fee for long range promotional goals. Note: Your interview page will stay up forever. Note: Your interview page will stay up forever. This is your interview page to market your book as you like. Plus AuthorsPressReleases.com & Books-and-Authors.netThe claims seem to be accurate, and lord knows book authors want sales. But you're in business to get exposure and results, not to waste money, so let's get beyond the surface for a moment. Here's how Writers Digest described the site:
Page ONE is a one-stop shop for author interviews, contest news, inspirational quotes and writing resources.That's significantly different from endorsing it as a way of getting people to buy your book.
Google rankings are fine, if the particular search term someone uses is what they might use to look for the book you are offering because, after all, search marketing is something that depends on specific intent of the audience, not a general nosing about. If your title would be of immediate interest to someone searching for a literary newsletter, then you're set. If not, then the search results aren't necessarily going to do you a spit of good.
And Google rankings aside, if you are appearing somewhere, then you want traffic flowing in, because only a small percentage of the people are going to be interested enough and motivated enough to buy the book. So what are the traffic rankings of PageOneLit? Not so hot. According to Compete.com, which samples large panels of Internet consumers for their surfing habits, since January 2009, the average monthly number of unique visitors has been around 1,000. That's a pretty damned small number. To put it into perspective, even my domain gets more traffic, and given that you either have to be looking for me or, more likely, something I wrote about freelance writing, that is a sad state of affairs.
Granted, the sample size for both is low, as noted by Compete.com, which measures U.S. traffic to web sites. But that, in its own way, is a clear statement as well. To triangulate, I also checked Alexa.com, whose "percentage of Internet users" going to a site depends on knowing how many users they think there are, but sill gives a potential comparison. That site suggests that my domain has been receiving almost three times as much traffic over the last three months, and, I cannot stress enough, that number is nothing to brag about, as Internet stats go.
To put it differently, PageOneLit.com gets hardly any traffic. If you've traditionally published and are making, say, $1 in royalties per copy, then you need to sell more than 250 companies in addition to what you would have sold to talk about the investment in "exposure" as offering a return on your investment. So the interview is up, maybe gets the majority of its notice in a month and then drops off radically in effectiveness, because that's how traffic works on the web. As in anything else, you get the biggest boost while you're top of mind. So let's be generous and say that the primary sales pull-through lasts for two months. That would mean you'd need to see 250 sales out of 2,000 visitors, meaning a conversion rate of 12.5 percent. In my experience in direct marketing, that is a total pipe dream.
Before you believe the come-ons of people preying on the desire of writers to be read, check the numbers. There are better ways to spend your time and money.