Erik Sherman's WriterBiz

A spot about the business of writing as seen by a freelance writer. That includes marketing, sales, contracts, copyright, planning, research - in short, the business end of writing.

Name: Erik Sherman
Location: Massachusetts, United States

I'm an independent writer and photographer who covers business, food, technology, books, media, general features, and pretty much anything appealing that results in a signed check. My work has appeared in such places as the New York Times Magazine, Newsweek, Newsweek Japan, Fortune, Inc, Fortune Small Business, the Financial Times, Advertising Age, Saveur, US News & World Report, and Continental

Wednesday, January 6, 2010

Designer Paul Rand's Client Philosophy Explained by Steve Jobs

Something on Twitter pointing to some blog led me to this 1993 interview with then NeXT CEO Steve Jobs (between stints at Apple):



He's talking about working with a famous graphic designer, Paul Rand. Here's how he describes Rand's philosophy about getting paid for his work:
He had very clear conclusions about what the relationship meant to both parties and how it should be conducted. For example, I asked him if he would come up with a few options, and he said, "No, I will solve your problem for you and you will pay me. And you don't have to use the solution. If you want options, go talk to other people. But I'll solve your problem for you the best way I know how and you use it or not -- that's up to you, you're the client -- but you pay me." And there was a clarity about the relationship that was refreshing.

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