Erik Sherman's WriterBiz

A spot about the business of writing as seen by a freelance writer. That includes marketing, sales, contracts, copyright, planning, research - in short, the business end of writing.

Name: Erik Sherman
Location: Massachusetts, United States

I'm an independent writer and photographer who covers business, food, technology, books, media, general features, and pretty much anything appealing that results in a signed check. My work has appeared in such places as the New York Times Magazine, Newsweek, Newsweek Japan, Fortune, Inc, Fortune Small Business, the Financial Times, Advertising Age, Saveur, US News & World Report, and Continental

Wednesday, December 2, 2009

Google Bowing to Pressure of Paid Content

Google is the poster child for those who want to claim that free content is the future and that everyone has to give away what they produce to court “eyeballs” and the advertising they can generate. So why is it that in a number of ways, the company has recently been turning its back on literal free market theory? Is it that management has become inexplicably dumb? No, it’s because that executives at Google have always pushed to get what they can for free but realize that ultimately paying nothing may not be a workable business strategy.

Link to my BNET story about Google

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