Linking and Free Content? It's the Old Features Vs. Benefits

Here's a link to a post of mine on BNET Media that you might find interesting - how the difference between free and paid content in discussion can often become an issue of confusing features versus benefits in marketing.

I had an epiphany while reading Virginia Postrel’s New York Times Sunday Book Review piece on Chris Anderson’s Free: The Future of a Radical Price. Postrel was going through what has become a fairly common discussion of the book and the ideas of cross-subsidy (giving away in one place to make money in another), the infinitesimal cost of distribution, and the exploding number of suppliers of content. Suddenly I realize that publishers have largely been going about the free versus paid debate in completely the wrong manner.

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