Cross Promotion on Twitter and YouTube

I'm mainly pointing to a blog post by web video journalist Robb Montgomery that should be of interest to any independent journalist or writer: How I used Twitter to get 9,000 views on YouTube. (He's @robbmontgomery on Twitter.) The headline gives you a good encapsulation of the topic, but what it fails to get across the detail in which he goes into how he actually drove traffic, building credibility in a specific search term (or trending hashtag) on Twitter so people would come to see him as a "credible source" and not a spammer. It may be that this step is more important when trying to tie into a topic on Twitter on the upsurge of popularity but of limited lifetime, like the tag referring to Obama's speech in Cairo. I suspect it may be different if you're posting regularly using an ongoing hashtag.

Because of his preparatory work and some lucky timing of comments by some people who could give him a boost, he got 8,901 views on YouTube in one day.