Erik Sherman's WriterBiz

A spot about the business of writing as seen by a freelance writer. That includes marketing, sales, contracts, copyright, planning, research - in short, the business end of writing.

Name: Erik Sherman
Location: Massachusetts, United States

I'm an independent writer and photographer who covers business, food, technology, books, media, general features, and pretty much anything appealing that results in a signed check. My work has appeared in such places as the New York Times Magazine, Newsweek, Newsweek Japan, Fortune, Inc, Fortune Small Business, the Financial Times, Advertising Age, Saveur, US News & World Report, and Continental

Thursday, April 2, 2009

Old Media Companies Try to Sabotage New Media Efforts

I had posted something on my BizBlast blog that I thought might be of interest to freelance writers. Although it nominally addresses a recent study of the effectiveness of different advertising media (online, print, television), it's really about the resistance that so-called old media companies have to the new formats, suggesting that many of the attempts to convert print properties to Web will fail because the publishers actually want them to fail -- subconsciously, perhaps, but still that's what they seem to desire if you look at what they do.

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