Money and Blogging
Dan Lyons write a piece in Newsweek about how you can't make money with a blog. The money may be small if you're trying to collect advertising dollars, but there is a different way to look at it. I'd strongly suggest reading How I made over $2 million with this blog by Dave Winer. He's no con or shill. Ever hear of RSS? He invented it. He's been a major Mac software developer, a research fellow at Harvard, and general tech heavyweight who has also made his share of cash along the way. Winer's been blogging for years and understands this medium like few others. His point is that he's made a large pile of cash indirectly because of his blog, and because that's how he wanted to talk to his customers. It's worth the read.
Labels: advertising, blogging, revenue
posted by Erik Sherman | 5:21 AM
1 Comments:
Hi,
Someone recommended your blog to me,and I'm glad she did. You've got some interesting stuff here.
As for making money with blogging, as you've pointed out, there are direct and indirect methods. Dave Winer blogged about a person, and people are risky - they get ill!
Then again, personally, I do not think it is necessary to write zillions of posts. Rather, write a few posts a week that have value over time. One person operations will always have a hard (impossible?!) time keeping up with the resources of mainstream media - so why bother trying?
There are other strategies too, and, as you pointed out, a good blogger can use online to make something offline - which I had heard before sa a matter of fact.
Advertising is one form of income for sure, but there are a few other things you can do too.
I think the thing about blogging at the moment is that it is still quite new, and there are no clear rules. For some people this is great, for others, confusing.
Offline print is evolving towards online print - for quality blogs or blogs with value over time, this will, I believe, prove to be an advantage.
Then again, the www is a numbers game. The more visitors, the more potential you have for making cash. And the market is filling up.
Still, I'm hopeful I can turn my online operations into an income generator. It is happening, albeit slowly, and other interesting avenues seem to be opening up slowly, generally as a result of the networking ability that blogging has.
I'm not going to say what my blog is for the moment though.
Best regards,
Alex
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