State of Fashion Magazines

Magazines have to sell ads if they're to have money for printing, mailing, editing ... and freelance budgets. Women's Wear Daily has great coverage of media in certain niches, including fashion, lifestyle, teens, and men. Here's a recent article with an analysis of who's up, who's down, and who's on the way out. For example, More lost 30 percent of its ads; O the Oprah Magazine is down 14 percent, as is Esquire. It's a good idea to see who's hanging in and who might be going under for the second or third time.