Learning to Dig Digg

If you're writing online, then you need to understand services like Digg, in which readers vote for stories they like and the most highly rated get top placement, which can turn into thousands and thousands of people reading a piece - often enough to literally crash an unprepared site. The problem is that there's a game to all this and it's not obvious. Blogger Simon Owens, with whom I've exchanged notes over technology industry topics (I cover that at BNET), has an interesting piece on his blog called The Politics of Digg. If you want to start understanding how the online world actually works, I cannot suggest this post strongly enough.