Erik Sherman's WriterBiz

A spot about the business of writing as seen by a freelance writer. That includes marketing, sales, contracts, copyright, planning, research - in short, the business end of writing.

Name: Erik Sherman
Location: Massachusetts, United States

I'm an independent writer and photographer who covers business, food, technology, books, media, general features, and pretty much anything appealing that results in a signed check. My work has appeared in such places as the New York Times Magazine, Newsweek, Newsweek Japan, Fortune, Inc, Fortune Small Business, the Financial Times, Advertising Age, Saveur, US News & World Report, and Continental

Thursday, August 14, 2008

Being Careful with Sources

In a digital age, it's easier than ever for someone to pretend to be something that he or she is not. This can be a serious issue for a journalist. (In fact, I've got an article coming up in the October issue of The Writer on how to help detect such problems before they happen.) I came across an example of someone pretending on the social networking site Twitter to be from ExxonMobile. A market analyst from Forrester wrote about the "person," assuming that her defense of such things as the Exxon Valdez was real. He never checked out the person, and so looked like a fool in print. It's a danger to take people at electronic face value. Before using comments that someone makes, be sure you know who exactly is making them.

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