Erik Sherman's WriterBiz

A spot about the business of writing as seen by a freelance writer. That includes marketing, sales, contracts, copyright, planning, research - in short, the business end of writing.

Name: Erik Sherman
Location: Massachusetts, United States

I'm an independent writer and photographer who covers business, food, technology, books, media, general features, and pretty much anything appealing that results in a signed check. My work has appeared in such places as the New York Times Magazine, Newsweek, Newsweek Japan, Fortune, Inc, Fortune Small Business, the Financial Times, Advertising Age, Saveur, US News & World Report, and Continental

Wednesday, June 11, 2008

An E-Paper Roundup

Technology can have such an impact on the world that sometimes you need to keep in touch with new developments if you want your head to stay above water. I think e-paper is such a technology for the publishing business. This Kindle is just the beginning: these low-power, high contrast screens can start putting content anywhere:
E-paper displays are already showing up in consumer applications, even though consumers may not recognize them. Jennifer Colegrove, an analyst at market researcher iSuppli Corp., identified several product categories in addition to e-book readers, including displays for wearable and carryable products like watch dials, cell phones, credit cards and security-system cards; instrumentation applications like the capacity meter on Lexar JumpDrive USB drives; and signage. Point-of-sale devices like electronic shelf labels can be updated remotely, Colegrove explains, or promotional signage can be updated by time of day -- breakfast specials in the morning, for example, and dinner in the evening.
That means almost anything could display content, possibly creating entirely new markets. Can you imagine writing marketing copy to wrap around a product? I'd recommend taking a look at this Computerworld article.

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