Why Have a Web Site?

If you've been debating whether to spend the time and energy on a web site, or you have a site and wonder what more you can do with it, here are some suggestions of business advantages you can get from your site:

• Show a range of writing that you do or topic ares you understand.


• List special training, talents, certifications, or expertise that might not be immediately clear from the writing.


• Keep a page of links to recent work so editors don't have to track everything down or deal with attachments.


• Offer a range of informative articles that provide value to clients and prospects while demonstrating your professional abilities.


• Show a client list and a set of testimonials so it's not just you talking about you.- Set out the nature of your business and the types of work you tend to do.


• Show speaking engagements that can communicate a more robust sense of your expertise.


• Provide a frequently asked questions section that can offload the more rote and time-consuming questions that you get.


• Convey the idea to prospects or even editorial sources that you are "real."