Erik Sherman's WriterBiz

A spot about the business of writing as seen by a freelance writer. That includes marketing, sales, contracts, copyright, planning, research - in short, the business end of writing.

Name: Erik Sherman
Location: Massachusetts, United States

I'm an independent writer and photographer who covers business, food, technology, books, media, general features, and pretty much anything appealing that results in a signed check. My work has appeared in such places as the New York Times Magazine, Newsweek, Newsweek Japan, Fortune, Inc, Fortune Small Business, the Financial Times, Advertising Age, Saveur, US News & World Report, and Continental

Tuesday, April 1, 2008

Newspapers Fold Sections, Drop Coverage

It should be no surprise to anyone reading this blog that newspapers are facing problems. Ads are down, and when the money dwindles, so do assignments. But what we're seeing now is the canibalization phase, like when a runner hits the wall in a marathon. For miles, the athlete's body runs off the glycogen stored in the muscles - a carbohydrate that is like starch in a plant. It's the fuel for short-term use. But after such an effort, most people go through that storage. When that happens, the body starts to burn fat.

Newspapers went through their glycogen a long time ago, with huge profits that would make pharmaceutical companies envious. Then came the fat. Now we're down to burning muscle and bone. Look at the signs:
  • Late last month, the Boston Globe sent a note to advertisers saying that Living/Arts will get combined with Sidekick and Food, depending on the day (with weather moving there as well). Business&Money gets mashed in with Careers. In other words, they don't have the ads to support all the pages.

  • The Village Voice recently fired 40-year dance critic veteran Deborah Jowitt for economic reasons, along with film critic Nathan Lee. As the New York Times story noted, "Lichtenstein, a spokeswoman for the paper, said in an e-mail message: 'Financial constraints force us to convert two full-time positions to freelance jobs. Both Deborah Jowitt and Nathan Lee have been asked to continue writing for The Voice.'"

  • As the Times notes in a separate story, movie critics are also on their way out - "laid off, reassigned or bought out in the past few years" - at a dozen dailies.

  • If things weren't bad enough with ads, newsprint prices are risingas the Wall Street Journal notes. "The drop in supply has pushed prices up $60 from their October 2007 low to $620 per metric ton, raising yet another hurdle for newspaper publishers already grappling with declining circulation and advertising revenue." Paper manufacturers, long beneficiaries of their association with newspapers, are trying to keep their profits up for now, because they know it's only a matter of time until they're in major trouble.
Folks, if you are among the ones still writing for newspapers, now is the time to stop. For all the money they still make - because the profit margins are still in the low double digits - it's not enough for the corporations that bought them originally expecting much higher amounts. These are markets going away that will never return. At least, not in our lifetimes.

I understand the sense of professional grief that can arise in writers, but you have to get over that quickly if you're making your income from newspapers. They aren't going to last. You need to find other ways of making a living now. It might be magazines, at least for a few years longer. It might be corporate. Or have you considered working with others in your area, maybe putting together a review site for local activities, maybe with some of the other writers getting squeezed out, and eventually looking for ad money to support it?

It's painful to think that you must give up what you love. But the end is coming, and you have to think about yourself on a very practical level. If you're not eating, you won't be writing for long.

Whatever course seems good to you, if you've been putting off walking away from newspapers, what you're seeing is the bow of the ship dipping beneath the waves. There are lifeboats to the side, but for them to do you any good, you have to walk over and climb in.

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