Newspaper Industry Boasts Online Ad Growth

Another data point that I pass on as they come in: the Newspaper Association of America in a report claims fourteen consecutive quarters of year-over-year double digit growth in online advertising revenue. Online ads now represent 7.1 percent of all newspaper ad revenue. However, overall ad revenues in the third quarter of 2007 were down 7.4 percent, so even the fast percentage growth in online ads is nowhere near enough to keep newspaper income even flat.