Erik Sherman's WriterBiz

A spot about the business of writing as seen by a freelance writer. That includes marketing, sales, contracts, copyright, planning, research - in short, the business end of writing.

Name: Erik Sherman
Location: Massachusetts, United States

I'm an independent writer and photographer who covers business, food, technology, books, media, general features, and pretty much anything appealing that results in a signed check. My work has appeared in such places as the New York Times Magazine, Newsweek, Newsweek Japan, Fortune, Inc, Fortune Small Business, the Financial Times, Advertising Age, Saveur, US News & World Report, and Continental

Wednesday, June 20, 2007

Blogs: the Writer's Weight Room

Many people spend hours a week on treadmills, in front of weight machines, and traveling to and from the gym. They don't get paid; on the contrary, they pay with both their money and time because the experience itself provides a benefit.

I've seen many writers take up blogging and then drop it, or only do so sporadically. My own experience over the last six months would suggest that even when you are busy, it can make sense to set aside time to blog.

To write well, you have to set words to paper. Lots of them. The more you write, the better and faster you will get. But there are only so many assignments you can land. So unless you're writing constantly and getting paid for it, try blogging. Not just a quick line pointing to something that has appeared somewhere else, but actually writing.

I'm currently maintaining four blogs with new posts once a day, Monday through Friday. At even a few hundred words a post, that adds up to well over a quarter million words a year. No, I'm not getting paid for it (although I've had at least one assignment come from an editor I knew looking at a topic I had pointed out).

But it's like intellectual weight lifting. My writing feels stronger and faster just in the last few months. There is always room to improve, if you're putting in the requisite work. Concert musicians will practice hours a day to keep limber and to stretch their abilities in new ways. The same applies to writing. If you're a pro, you should still be writing every day, doing the equivalent of scales, putting one letter after another. You can write non-fiction, write up material that you couldn't otherwise use, work on a novel section at a time - anything you want. The important thing is to sit and write, whether you feel like it or not. You'll get the direct satisfaction of improvement and the indirection one of being able to more easily impress editors. It's a long term investment, but one that seems to me worthwhile.

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