Erik Sherman's WriterBiz

A spot about the business of writing as seen by a freelance writer. That includes marketing, sales, contracts, copyright, planning, research - in short, the business end of writing.

Name: Erik Sherman
Location: Massachusetts, United States

I'm an independent writer and photographer who covers business, food, technology, books, media, general features, and pretty much anything appealing that results in a signed check. My work has appeared in such places as the New York Times Magazine, Newsweek, Newsweek Japan, Fortune, Inc, Fortune Small Business, the Financial Times, Advertising Age, Saveur, US News & World Report, and Continental

Wednesday, May 2, 2007

Smart Idea on Getting Book "Blurbs"

Here's an idea from Daylle Deanna Schwartz, a pro writer and music industry person:
Something that I've had some success with is not asking for endorsements but instead asking for a comment on the topic or why it's so important. For example, for my first music business book I got the Susan Blond agency to get me a quote from P. Diddy Combs about the importance of getting a good education about the music business. I come up with requests that get me quotes that seem like they're about my book but aren't.
That's so slick that it has me grabbing for the railings to keep from sliding off into a wall. There is one potential problem, though - you have to be honest in how you present the quotes. Avoid the temptation to massage things a bit so what is clearly a comment about a topic appears to become more of a comment about your book.

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