Repeat Impressions and Postcards

I read a post on Freelance Success from a writer who had some recent luck sending post cards to clients and prospects. As with most marketing, though, part of success comes from the luck of being in the right place at the right time - that is, when the client needs help. If you're using postcards, consider a marketing technique many photographers use. Include something that will catch the reader's attention (photographers will have one of their images on one side) and send them periodically - monthly or quarterly. You build awareness of who you are and have greatly increased the chance of catching the prospect or client at a time when he or she actually needs help.